Rooted in tradition.
Made for today.
Role
Brand Identity
Creative Direction
Design
What we did
Brand Identity
Creative Direction
Design
Overview
The new morning ritual you haven’t tried yet.
Nusa is a wellness startup bringing Jamu, Indonesia's centuries-old herbal drink tradition, to a modern audience. Inspired by natural ingredients and traditional recipes, the brand introduces three distinctive blends in convenient, everyday formats.
Over six months, I helped bring Nusa to life through brand identity, packaging, e-commerce, and digital creative direction.
The ribbon.
The Challenge
Bringing consistency into a scalable packaging ecosystem.
Each rebrand required adapting a new visual identity across an extensive product portfolio, balancing brand consistency, diverse packaging substrates, and technical production requirements within a six-month rollout.
The ribbon.
The Solution
From brand vision to shelf-ready execution.
I led packaging system development, managed production mechanicals, and oversaw design adaptations across substrates, flavors, and SKUs, ensuring consistency and precision from creative direction through production.
The ribbon.
