Role
Brand Identity
Creative Direction
Design
What we did
Brand Identity
Creative Direction
Design
Overview
Building a brand system designed to scale.
Bulletproof is a performance-driven wellness brand known for its innovative approach to coffee and nutrition. As the brand continued to evolve, its growing portfolio demanded a cohesive, scalable packaging system that could maintain consistency across an expanding range of products.
Over four years and two major rebrands, I led the execution of Bulletproof's packaging systems, translating evolving brand identities into cohesive, production-ready designs across multiple formats, flavors, and SKUs.
The ribbon.
The Challenge
Bringing consistency into a scalable packaging ecosystem.
Each rebrand required adapting a new visual identity across an extensive product portfolio, balancing brand consistency, diverse packaging substrates, and technical production requirements within a six-month rollout.
The ribbon.
The Solution
From brand vision to shelf-ready execution.
I led packaging system development, managed production mechanicals, and oversaw design adaptations across substrates, flavors, and SKUs, ensuring consistency and precision from creative direction through production.
The ribbon.
