A Credit Union
for everyone.

Role

Concept Direction

Brand System

Environmental Design

End Deliverables

Brand Refresh

Website
Branch Launch

Overview

A refreshed brand built around belonging.

Seattle Credit Union is a community-focused financial institution dedicated to making banking more accessible and inclusive, particularly for underserved and immigrant communities throughout the Puget Sound region.

The project included a new branch experience in Tacoma's historic Hilltop neighborhood, a refreshed visual identity, website and mobile app updates, digital advertising, and email campaigns.

The Challenge

Creating a financial brand that feels like home.

The challenge was to refresh the existing identity while preserving the trust and familiarity members already associated with the credit union. The new visual direction needed to feel modern, approachable, and inclusive, while working consistently across physical branches, digital platforms, advertising, and internal communications.

Hilltop

Environmental graphics for the new Tacoma Hilltop branch.

10+

Templates and designs across
multiple platforms

2 purpose

Creative collaboration

The Solution

A more welcoming brand, inside and out.

A major part of the project was the launch of Seattle Credit Union's new Tacoma branch in the historic Hilltop neighborhood. We helped translate the refreshed identity into environmental graphics and branded interior applications, creating a welcoming space that reflected the character of the surrounding community.

Beyond the Hilltop branch.

We extended the new visual system into the digital experience, helping refresh the website and mobile app with a more cohesive, accessible, and user-friendly approach.

The refreshed identity carried through with a digital campaign, spanning digital advertising, out-of-home placements, email templates, and customer communications.

I helped developed an online brand style guide, giving Seattle Credit Union's internal team a centralized resource for brand standards, design assets, and visual guidelines.