We make a food for that.
Role
Senior Designer
Creative Direction
Asset Creation
End Deliverables
Campaign Design
Photography
Video & Digital Ads
Out-of-Home
Overview
Every dog is different. So is this food.
Petcurean is a premium pet food company focused on providing nutrition tailored to the individual needs of dogs. With its GO! SOLUTIONS product line, the brand wanted to highlight how different dogs have different personalities, preferences, and dietary needs.
As one of the senior designers, I helped develope and execute campaign assets built around real dogs and their unique personalities. The campaign showcased actual Petcurean customers and their dogs. Photography and video that extended to: digital advertising, billboards, and landing pages to create content and assets for years to come.
The Challenge
Standing out in a crowded pet food market.
With so many premium pet food brands making similar claims about nutrition, ingredients, and quality, Petcurean needed a more distinctive way to communicate the benefits of GO! SOLUTIONS.
The challenge was to create a campaign that felt authentic, memorable, and relatable while highlighting the different dietary needs of individual dogs. The creative also needed to work across multiple channels, from large-scale outdoor advertising to digital experiences designed to drive customers toward an online offer.
The Solution
Real dogs. Real personalities. Real connections.
Our team organized a full-day photography and video shoot, capturing the dogs in ways that celebrated their individuality. The resulting content became the foundation for a flexible visual system, pairing each dog's personality with messaging about its unique dietary needs and food preferences.
As one of the senior designers, I helped build out and execute the campaign's creative assets, translating the original photography and video into a consistent visual language across multiple formats.
By building the campaign around real customer pets, we created a more personal and approachable way to communicate Petcurean's product benefits while maintaining consistency across every execution.
The campaign extended from billboards and out-of-home placements to digital displays, social content, and dedicated landing pages. Each touchpoint was designed to capture attention, reinforce the campaign's messaging: "We make a food for that", and guide customers toward an online promotional offer.
More work
Mienee
Mienee
Mienee