Role
Lead Designer
Visual Direction
Art Director
What we did
Brand Awareness
Campaign Design
Digital Campaign
Out-of-Home
Overview
Real stories. Real care. Real connections.
Providence Swedish is one of the Pacific Northwest's leading healthcare systems, providing comprehensive medical care across the Puget Sound region.
Working with Rupert, I served as Lead Designer on an integrated awareness campaign highlighting the people, services, and compassionate care behind Providence Swedish. Through real patient testimonials, the campaign brought personal healthcare experiences to life across digital advertising, billboards, buses, and transit throughout Seattle.
The Challenge
Turning patient experiences into meaningful stories.
The campaign centered on authentic testimonials from patients who experienced life-changing moments through Providence Swedish's care, including cancer treatment, heart surgery, and maternity services.
As Lead Designer, I helped translate the campaign's creative direction into a cohesive visual system across digital and out-of-home advertising. From large-scale billboards and bus placements to transit advertising and digital assets, each execution was designed to communicate clearly, capture attention, and keep the patients' stories at the forefront.
The result was a flexible campaign that could adapt to different formats while maintaining a consistent visual identity and emotional message.
The Solution
From brand vision to shelf-ready execution.
I led packaging system development, managed production mechanicals, and oversaw design adaptations across substrates, flavors, and SKUs, ensuring consistency and precision from creative direction through production.
The ribbon.
